Information you provide
If you book an introductory call or contact True North MBA, you may provide information such as your name, email address, educational or professional background, target programs, application timeline, and other information you choose to share.
How information is used
Information you provide may be used to:
- respond to inquiries and communicate with you;
- schedule and conduct introductory calls and coaching sessions;
- understand your admissions goals and potential coaching needs;
- provide coaching services if you become a client;
- maintain the security and operation of the website.
Scheduling and third-party services
Introductory calls are scheduled through Google Calendar. When you use Google's booking service, information you submit may also be processed by Google under its own privacy policies.
True North MBA may also rely on third-party service providers for website hosting, email, scheduling, and other business operations. Those providers may process limited technical or account information as necessary to provide their services.
Cookies and analytics
With your permission, True North MBA uses Google Analytics to understand website visits, traffic sources, pages viewed, and clicks to the Google Calendar booking page. A booking-page click does not confirm that an appointment was scheduled.
Analytics uses cookies and online identifiers to measure these interactions. Analytics is off until you choose “Accept analytics.” You can decline and continue using the website and booking service, or change your choice using “Analytics preferences” in the footer. Your preference is saved in this browser for up to six months. Withdrawing permission stops future collection and removes this website’s Google Analytics cookies; it does not automatically delete data previously collected.
We do not send booking form details, names, or email addresses to Google Analytics. Advertising personalization is disabled, and True North MBA does not sell personal information. Google processes analytics data to provide the service. Learn how Google uses information from sites that use its services.
Client information
Information shared during coaching is treated as confidential and is used for the purpose of providing coaching services. Client testimonials or admissions outcomes are published only with permission.
Data sharing
True North MBA does not sell personal information. Information may be shared with service providers when necessary to operate the business, comply with applicable law, protect legal rights, or with your consent.
Data retention
Information may be retained for as long as reasonably necessary to provide services, maintain business records, comply with legal obligations, or resolve disputes.
Your questions
If you have questions about this policy or information you have shared with True North MBA, contact:
This policy may be updated from time to time as True North MBA's services and technology evolve.